Blüm Health
Case Study
How?
As a software development company designing platforms and innovative applications to solve complex healthcare issues, Blüm required a robust sales channel to supply their products and services to market leaders, NHS consultants and global health providers.
In order to focus primarily on software development, Blüm approached Tech Canal to identify new customer segments for their products and services.
How?
As a software development company designing platforms and innovative applications to solve complex healthcare issues, Blüm required a robust sales channel to supply their products and services to market leaders, NHS consultants and global health providers.
In order to focus primarily on software development, Blüm approached Tech Canal to identify new customer segments for their products and services.
Why?
Tech Canal partnered with Blüm in 2023 to collaborate on improving their sales channel and deliver new opportunities for growth. One of the main objectives of the partnership was to provide new market customers for Blüm to offer their development services.
Tech Canal developed the Service Acceleration roadmap by creating the sales strategy and market access plan to approach new clients in Continuing Healthcare.
Outcome
During the partnership, Tech Canal implemented multiple strategies to introduce and onboard new customers for Blüm. Initially, this included market research and analysis to identify customer segments within the healthcare industry most likely to be interested in their services.
We introduced Blüm’s products to key decision-makers at Hospital Trusts, Integrated Care Systems and Commission Support Units. As a result, Tech Canal identified three individual Commissioning Support Units with a need for Blüm's services.
Approaching these potential clients, Tech Canal leveraged its network, connections, and expertise to accelerate discussions between Blüm and key stakeholders. From these interactions, Blüm has now been appointed as the preferred supplier for software development across all three sites.
12
Duration in Months
15+
New Introductions
3
Sites Identified
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Whether you're a startup, a small business, or a large enterprise, we have the expertise and resources to help you take your project to the next level. Our team of experienced professionals is dedicated to delivering high-quality results on time and within budget.
Let Us Help!
Whether you're a startup, a small business, or a large enterprise, we have the expertise and resources to help you take your project to the next level. Our team of experienced professionals is dedicated to delivering high-quality results on time and within budget.
"Bringing together Processes, People, and Technology, to enable real change in the delivery of healthcare." - Clive Henry Group
"Bringing together Processes, People, and Technology, to enable real change in the delivery of healthcare." - Clive Henry Group